We kicked things off at their original Jamaica Plain location, capturing a morning through the eyes of a creative. Featuring BLND creatives in our Summer Collection, we highlighted J.P. Licks’ breakfast menu while celebrating the slow mornings, conversations, and routines that inspire creativity.

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The campaign continued at BLND Studio, where we transformed the space into a beach-inspired set with sand, a beach chair, and summer props. The shoot featured J.P. Licks’ seasonal flavors, Oatmeal Butterscotch Cookie Batter and Black Raspberry Cookies ‘n’ Cream. Even though it was pouring rain outside, inside felt like summer. The day was messy, creative, and a lot of fun.

Together, the two shoots tell the story of a creative’s day—from finding inspiration over breakfast to bringing ideas to life in the studio. It’s a reminder that creativity is found in the everyday moments that bring people together.

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A huge thank you to Shreeya and the entire J.P. Licks team for trusting us with this collaboration, our BLND models Samantha and Lexi for bringing the campaign to life, Aum for shooting and editing the project, and Apoorva for leading the creative direction.

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Our missions align through a shared belief in creating spaces that bring people together. Whether it’s over breakfast, a scoop of ice cream, or creativity, community is at the heart of everything we do.